Wholesale Bundle Structures on Shopify: Formats for Trade Buyers

Case Pack vs. Assorted Wholesale Bundles

Wholesale buyers typically need one of two things: case packs of a single product (multiple units of the same item for their own retail customers) or assorted bundles (a mix of variants or related products to cover their retail range). Mix-and-match bundles serve both needs well. A case pack bundle groups multiple quantities of one product. An assorted bundle groups different but related products that a retailer would want to stock together.

Quantity Tiers for Wholesale Pricing

Wholesale bundles require higher tier thresholds than retail bundles because trade buyers order in larger quantities. A first tier at 6 or 12 units is more appropriate for trade customers than the 2 or 3 unit first tiers that work for retail. Structure your wholesale tiers to reflect genuine trade ordering patterns: buy 12 units and save 10%, buy 24 and save 15%, buy 48 and save 20%. See the B2B bundle pricing guide for more.

Separate Bundle Configurations for Trade and Retail

If you sell to both retail and wholesale customers, consider maintaining separate bundle configurations for each audience. Your retail bundles have lower thresholds and smaller discount percentages. Your wholesale bundles have higher thresholds and deeper discounts. This ensures both audiences see a bundle structure that makes sense for their buying behaviour rather than a single configuration that is poorly calibrated for one segment. Use Bundle MixMatch to manage multiple bundle configurations simultaneously.

Getting Started

See the how it works guide for bundle setup and install Bundle MixMatch free.